Sport For All South Africa was founded in 1997. The initial programs followed the traditional funding route which meant when funding ceased on certain projects the projects were shut down. Sport For All South Africa realised that there had to be a better solution.
The need for a self-sustaining sport program became critical for sport to be an effective tool for development. Franchising was identified as the system ideally suited to achieving sustainability. To convert the intellectual property to a franchise model, Sport For All South Africa partnered with True North Holdings in 2004, and jointly developed the social franchise model, and so Sport For All Franchising (Pty) Ltd, South Africa's first social franchise company was born.
An existing Sport For All project was converted to the social franchise model in 2006. The model was refined and tested for a full year prior to going to market in 2007.
True North is a South African based multi brand franchise group that focuses on the development, expansion and support of various franchises. The group has been in operation since 1994 and currently owns the Master Licence for Cash Converters for Sub-Saharan Africa as well as Multiserv, a long established shoe repair and key cutting franchise in South Africa. True North was responsible for establishing the PostNet brand in South Africa, which formed part of the group until it was listed in 2000. True North Holdings has had extensive experience in the field of franchising, especially that of international master licence franchising. True North Franchising a division of True North Holdings provides marketing, IT, Operational and project management support for over 250 franchisees across sub-saharan Africa and is the brand custodian for the three franchised brands Cash Converters, Multiserv and Sport For All Franchising.
The need for a self-sustaining sport program became critical for sport to be an effective tool for development. Franchising was identified as the system ideally suited to achieving sustainability. To convert the intellectual property to a franchise model, Sport For All South Africa partnered with True North Holdings in 2004, and jointly developed the social franchise model, and so Sport For All Franchising (Pty) Ltd, South Africa's first social franchise company was born.
An existing Sport For All project was converted to the social franchise model in 2006. The model was refined and tested for a full year prior to going to market in 2007.
True North is a South African based multi brand franchise group that focuses on the development, expansion and support of various franchises. The group has been in operation since 1994 and currently owns the Master Licence for Cash Converters for Sub-Saharan Africa as well as Multiserv, a long established shoe repair and key cutting franchise in South Africa. True North was responsible for establishing the PostNet brand in South Africa, which formed part of the group until it was listed in 2000. True North Holdings has had extensive experience in the field of franchising, especially that of international master licence franchising. True North Franchising a division of True North Holdings provides marketing, IT, Operational and project management support for over 250 franchisees across sub-saharan Africa and is the brand custodian for the three franchised brands Cash Converters, Multiserv and Sport For All Franchising.
