Sport For All Franchising (Pty) Ltd is South Africa's first social franchise, which is devoted to community development in various geographic areas. Sport For All utilises sport as a tool for development by implementing their sustainable franchise model in beneficiary communities. A Sport For All Franchise not only provides the children of the community with access to sport and a trusted safe environment to go to after school, it creates employment, and a sustainable owner managed business.

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"A social franchise is a franchise system which uses the structure or distribution mechanism of commercial franchising to achieve social goals. It is also known as 'not for profit franchising' and is a relatively new concept in South Africa.

Although these programs are mostly designed to achieve social goals, they run on commercial principles where end consumers pay for a product or service and the franchisee makes a small profit to be a sustainable business unit." - (Anita du Toit - FRAIN)

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Sport For All franchises are funded through traditional finance avenues. B-BBEE funding opportunities may be available to qualifying beneficiaries, this once-off setup funding is solicited from non-recoverable enterprise development contributions (BEE Code 600) from corporates and SMME's.

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The setup costs for a Sport For All Franchise is R275 000 - R550 000 Exclusive of VAT.

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The Sport For All Social Franchising Business Model is made up of three unique components which when combined create a self-sustainable business unit that is owned and managed by entrepreneurs from the community. The three components are:

• Sustainability: A complete Business Formation and Management program that focuses on creating a self-sustaining business entity. - Franchise Management Guide
• Coaching: A world class coaching system that focuses on coaching drills to teach and enhance all aspects of the chosen sports codes. It also goes further and provides a monitoring solution for the coaching of the players.
• Monitoring: A smartcard based player management system that facilitates payment and accurately records all interactions between coaches and children. The information is then consolidated centrally in a database that can be accessed via the internet.

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• Equipment: A complete inventory of sports equipment needed to coach the selected sports codes.
• Clothing: Uniforms for Sports coaches and match kits for senior and junior boys and girls teams.
• Marketing Material: All marketing material required to advertise the franchise and enlist membership
• Player Management System: A smart card based reporting and monitoring system
• SportPlan: World class coaching system
• Container: A 20 foot branded container used to store sports equipment and includes a small class room for training
• First Aid Training: Franchisee must attend a First Aid training course prior to opening the site
• Stationary: Membership Forms, Indemnity Forms, Frequently Asked Questions Forms and welcome letters.
• Training: Classroom and onsite training focuses on implementing and sustaining the business model.

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Sport For All was founded in 1997. Initial programs demonstrated the need for a self-sustaining program as all funding eventually comes to an end. To achieve this, Sport For All partnered with True North Holdings in 2004, to develop a sustainable social franchise model.

True North is a multi brand franchise group that focuses on the development, expansion and support of various concepts. The group has been in operation since 1994 and currently owns the Master Licence for Cash Converters for Sub-Saharan Africa as well as Multiserv. True North was responsible for bringing the PostNet brand to South Africa, which formed part of the group until it was listed in 2000.

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Members are required to pay a nominal monthly membership fee, normally in the region of R20 to R35 per month. This money is then pooled together and used to pay the monthly expenses.

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Due to the nature of some of the communities Sport For All operates in there may be children who are unable to afford the monthly membership fee. For this reason Sport For All has set up an Orphaned and Vulnerable Children's (OVC) Fund. Children who are identified and qualify can apply to the OVC Fund to assist with their monthly membership fees.

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Sport For All solicits Socio-economic development funding (BEE Code 700) from corporate and SMME's to fund the OVC Fund. In addition there are various private individuals who make monthly payments into the fund.

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A potential franchisee, who's finance and application has been approved will be actively involved in the site selection and undergo franchise training before being appointed.

For franchisees that qualify to apply for the BBBEE funding, the process is slightly more involved. Once the set-up funding is secured and the identified beneficiary community is approved, the franchisee undergoes franchise training and if successful is appointed as the franchisee.

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Each Franchisee will be required to contribute approximately 10% of the purchase price as the franchisee's contribution.

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Franchisees will be actively involved in identifying the beneficiary community as well as the site location.

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Reports are generated on an ongoing basis via the player management system. Franchisees receive regular financial and operational reports.

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The program provides a fantastic platform to impart life skills to children outside of the formalised classroom environment. Experience has shown that the children view the coaches as role models, which provides the opportunity for the coaches to deliver life skills to the children. A number of Life Skills modules will be included in the program.

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